For this project, I created a brand identity for Upper Crust Bakery, a small, family-owned bakery that specializes in artisanal breads and pastries. To capture the bakery's warm, inviting atmosphere, I designed a logo that features a unique wordmark and incorporates classic bakery elements like rolling pins and wheat stalks. The warm color scheme and comforting typography were chosen to create a welcoming atmosphere in their physical and digital spaces.
In addition to the primary logo, I also created a secondary logo, sub-mark logo, and favicon to ensure a cohesive brand image across all touchpoints. To guide future brand applications, I designed a comprehensive brand style guide that includes guidelines for color, typography, and graphic elements.
To showcase the brand in a variety of contexts, I designed stationery, packaging, and other brand applications that highlight the logo and color scheme. Whether it's a business card or a custom pastry box, Upper Crust's brand image is consistently inviting and professional.
