The objective of this project was to create a captivating magazine ad and a visually compelling web banner for Amethyst Bay Resort. To start, I was provided with a style guide that included the resort's logo usage and text, color scheme, and font preferences.
For the magazine ad, I aimed for a contemporary and elegant aesthetic. The design starts with a breathtaking, high-resolution image of a pristine island, setting the tone for the luxurious experience offered by Amethyst Bay Resort. Positioned in the top left corner, the approved logo adds a touch of brand identity. Directly below, I incorporated a prominent section featuring the resort's website address, ensuring easy access for potential customers.
To drive engagement and bookings, I strategically placed a circular element with the call-to-action text "Book Online, Save 35%". This encourages readers to take advantage of the exclusive offer. I arranged four captivating images horizontally, each showcasing a unique aspect of the resort's offerings. Below each image, I incorporated persuasive call-to-action statements, using verbs like "unwind," "revitalize," "explore," and "indulge," effectively evoking the desired emotions and desires of the target audience.
The footer section of the magazine ad includes essential contact information, allowing interested individuals to easily get in touch with the resort for inquiries or bookings. The design of the footer maintains a clean and professional aesthetic, complementing the overall layout.
Using the same color scheme and brand elements, I incorporated a dynamic animated GIF to capture viewer attention and evoke desire for a dream vacation experience. The banner design features a translucent amethyst crystal icon logo on the left side, overlaying a background animation that fades in a series of compelling text elements.
The center of the banner showcases a circular shape with a masked image of the resort, conveying a serene and relaxing ambiance. On the right side, a call-to-action element encourages viewers to take advantage of an exclusive offer, "Get 35% Off," with a glowing "Book Now" button creating a sense of urgency, with the company logo is elegantly placed for brand recognition.
