For this project, I developed a comprehensive branding package for "Dust Be Gone," an emerging cleaning company. The design journey began with a primary logo, complemented by an alternative logo and a unique brandmark icon. The primary logo, with its anthropomorphized broom, stands as a representation of the company's dedication to cleanliness and thorough service.
Further extending the brand's visual identity, I crafted business cards, a flyer, digital story ads, polo shirt designs, and a van branding concept, each presented through realistic mockups. The chosen shades of blue and green in the color palette underscore the brand's commitment to cleanliness and professionalism.
Overall, this project showcases a cohesive and impactful brand identity for "Dust Be Gone," positioning it strongly in the cleaning industry.
