For this school project, I worked on various branding and print design elements for Town, a fictional restaurant. The objective was to develop a brand identity and print materials for the restaurant, targeting a high-end clientele that values a remarkable dining experience. A brand style guide was provided, which included logo usage, colors, and fonts that I used to ensure consistency across all touchpoints. With the vision of creating an upscale dining experience, I designed a range of print materials that included a menu, a trifold take-out brochure, and a table tent. The print materials featured a modern and elegant design that complemented the brand style guide.
In addition to the print materials, I also designed a website that reflected the brand's aesthetics and provided customers with an easy way to learn about the restaurant's offerings and make reservations. The website was designed with a user-friendly interface, ensuring a seamless experience across desktop and mobile devices.
