Objective: Design a standout brand identity and logo for RacerX, a fictional gaming company, ensuring that it aligns with their ethos and appeals to their target demographic.
Research: Dove deep into understanding the preferences and trends of the gaming world, especially focusing on the Gen Y demographic. This research set the stage for the design choices ensuring the brand would resonate with its intended users.
Logo Design: The logo, being central to the brand's identity, was crafted with precision. Ensuring it was versatile yet memorable, we incorporated elements that represent the brand's energetic and immersive gaming spirit.
Brand Style Guide Development: With the logo setting the tone, we then expanded into a full-blown brand style guide. This encompassed the brand's mission, tone of voice, color palettes, typography, logo usage rules, and more.
Outcome: A cohesive brand identity and logo for RacerX, tailored to their audience and rooted in the latest gaming trends.
Takeaway: This project reaffirmed the power of research in guiding design choices and the importance of a logo in anchoring a brand's identity.
